Monday, March 1, 2010

What is Design?


DESIGN is a creative activity, whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange

Design learning involves Learning to
initiate, guide and manage intention; • access and develop relevant information; • develop and analyze conjectural models; • interactively resolve and communicate responses to situations; • act on proposed responses efficiently; • assess success in terms of intention; and • acquire and adapt knowledge for future use. - Dr Charles Burnette

Thus Design is about possibilities, which means exploring area of design intervention using design research and design methodology for opportunities which are unexplored. Designer has to expand his horizon by learning ethnography research, observation, questionnaire, feedback, QFD, literature survey and books to arrive at design brief and synthesis.

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